VELVEETA

PRINT: ADS THAT ENCOURAGES YOU TO SHOW YOUR MULTIPLE SIDES.

PRE/MID ROLLS: WHEN YOU’RE WATCHING HOW-TO-DO VIDEOS, VELVEETA NUDGES YOU TO NOT CARE ABOUT PERFECTION AND RATHER JUST ENJOY IT.

OOH: MESSAGES THAT REMINDS YOU TO EMBRACE YOUR -ISH.

MICROSITE: SHARE WHAT MAKES YOU UNIQUE-ISH AND WE’LL PUT IT UP ON OUR MICROSITE. AND MAYBE OUR FRIDGE.

SOCIAL: INSTEAD OF MAKING NEW CONTENT, WE LEVERAGE THE EXISTING TWEETS WHERE PEOPLE ARE CELEBRATING THEIR -ISH AND SEND THEM FUN -ISH REPLIES.

Made in collaboration with: Benji Tobi, Issac Fernandez & Zoe Arrieta